Susan G. Komen Grabs 6 Social Media Awards

Local breast cancer affiliate wins for Komen KC Night at The “K”, More Than Pink
partnership with Charlie Hustle and Biggest Big Idea Award (Biggest Bang for the Buck)

KANSAS CITY, MO – February 14, 2017 – Susan G. Komen Greater Kansas collected six AMPSKC awards at the 2017 Annual Social Media Club Kansas City AMPS Awards held at 28 Event Space. The award show, now in its third year, is a collection of the best in social media throughout the Greater Kansas City community and surrounding cities. Awards were judged by Social Media Club Des Moines.

“We are so honored and humbled to have received these awards tonight,” said Susan G. Komen Greater Kansas City Communications Director Michael A. Levine. “To be recognized by our communications peers for the work we do in support of our mission to save lives and end breast cancer forever is incredible. It was already a special night and then to be named the winner of the Biggest Big Idea Award was over the top. It was great to have been involved in such a diverse competition in a room with so many people we look up to personally and professionally,” Levine added.

Komen Kansas City was recognized (two gold awards and a silver) for its campaign to promote Komen KC Night at The “K” with the Kansas City Royals. A now annual event that gathered 1,100 supporters and raised nearly $45,000 from email and social media alone. Komen KC also took home two gold awards for their Be More Than Pink campaign with local clothing giant Charlie Hustle. The partnership, promoted exclusively via digital channels, raised more than $24,000 during National Breast Cancer Awareness Month.

The local Komen affiliate entered multiple categories and was recognized for the following:

  • Biggest Big Idea Award (Biggest Bang for the Buck): Komen KC Night at The “K”
  • Gold: Event or Real Time Campaign (Nonprofit/InHouse): Komen KC Night at The “K”
  • Gold: Facebook Campaign (Nonprofit/InHouse): Komen KC Night at The “K”
  • Silver: Multi-Channel Campaign (Nonprofit/InHouse): Komen KC Night at The “K”
  • Gold: Integrated w/Offline Campaign (Nonprofit/External): Be More Than Pink w/ Charlie Hustle
  • Gold: Multi-Channel Campaign (Nonprofit/External): Be More Than Pink w/ Charlie Hustle

Click here to see the Komen KC Night at The “K” Campaign Results

Click here to see the Be More Than Pink with Charlie Hustle Campaign Results

About Social Media Club Kansas City
The Social Media Club of Kansas City (SMCKC) is a thriving network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into Social Media Club’s most active chapter in the US with nearly 3,000 members and two to three events per month including an annual awards celebration (AMPS KC) and a semi-annual focus on strengthening local non-profits (Ignition). For more information visit smckc.com, facebook.com/smckc or twitter.com/smckc.

About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us socially at: ww5.komen.org/social.

About Susan G. Komen® and Komen Greater Kansas City
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. Komen was founded in 1982 by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Komen Kansas City is working to better the lives of those facing breast cancer in the local community. Through events like the Race for the Cure®, Rock the Ribbon and the Pink Promise Conference, Komen Kansas City has invested more than $11.3 million in community breast health programs in our 17-county service area and has helped contribute to the more than $920 million invested globally in researchFor more information, Visit komenkansascity.org, behindtheribbon.org or call 816.842.0410. Connect with us on social media: Facebook, Twitter or Instagram.

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